While many would suggest that Email Marketing is ‘dead’, the truth is that it is spam marketing that is dead. Carefully targeted and personalised email is still an effective marketing channel for most businesses.
However, the effectiveness of your email marketing programmes is dependent upon developing an Email Marketing strategy which includes; efficient Email Marketing software, well constructed email templates, and accurate and up-to-date email lists which have been segmented against buyer personas. With these elements, you can then construct a personalised email and send it to specifically targeted subsets of your email list.
Email marketing is an excellent and cost-effective way for your business to keep in touch with your customers and prospects, allowing you to manage retention and engagement over a longer period of time, and introducing reasons for them to contact you if they are experiencing problems which you can solve.
At The B2B Marketing Lab, we design truly effective Email marketing campaigns. As a specialist Email Marketing consultancy, we use marketing automation tools to both engage with and nurture leads. Our expertise is in creating clear email workflows which consistently engage your customers and prospects and provides your contacts with timely and relevant material depending on their level of prior interaction with your website.
Our emails are carefully designed and personalised to ensure your material is delivered to, and most importantly, opened and read, by your prospects and customers.
We use advanced marketing automation tools, list segmentation, workflows and logic procedures to determine how best to interact with your leads, provides your prospects with useful content which pushes them down your sales funnel, and helps you to retain your existing customers.
Having trouble reaching your contacts through email? We can do a thorough and forensic assessment of your email open rates and click-through rates - and then make recommendations.
Our team of Email Marketing consultants can advise you on best practice and help you to develop a personalised and tailored Email Marketing process that will engage your prospects with your website.
Looking for help with your next marketing project? We'd love to hear from you! Book a free consultation now to discuss your current situation and how we can assist with our tailored service offerings - no commitment, no obligation!
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