For a small business or a business in an incredibly competitive market space, competing on keywords through PPC can be difficult. If you’re looking to rapidly generate traffic to your website or an alternative method to support your existing PPC strategy, paid social advertising is certainly a method worth considering.
Paid social advertising allows you to leverage social media platforms by placing advertisements on their website, allowing you to drive traffic to your website. The fundamental advantages of a paid social campaign is that you can target a clearly defined audience on a specific platform, as well as increasing the reach of your business as you extend your content onto newer channels.
Social media is used by many people in the business - and particularly by journalists - to investigate the latest trends in a marketplace and to keep abreast of industry news. Social platforms are becoming increasingly associated with dynamic, proactive, innovative organisations.
By adding paid social advertising to your B2B marketing campaign, you can rapidly extend its reach, enabling you to push content to specifically targeted audiences and increase visitors to your website - and therefore secure more potential sales enquiries.
With this information at your disposal, you can create highly-targeted paid social campaigns which communicate directly with your audience in the style and language that they are accustomed to.
Ideally, you will want to align your paid social efforts with your organic strategy and other PPC campaigns, allowing you to maximise your business’ potential to be found by your prospects.
At The B2B Marketing Lab, we have an detailed understanding of the social advertising platforms available and how they can be leveraged to assist your business. We specialise in formulating paid social campaigns for LinkedIn, Twitter, Facebook, Xing, YouTube and WeChat as well as providing advice on how best to optimise your paid social efforts to ensure you get the most out of your marketing activities.
We can help you create strategic Paid Search campaigns, conducting comprehensive keyword research to ensure that you target the best keywords for your audience and budget.
Our scientists undertake strategic keyword and audience research and design effective sponsored adverts for your relevant and engaging pieces of content to drive traffic to your website.
Looking for help with your next marketing project? We'd love to hear from you! Book a free consultation now to discuss your current situation and how we can assist with our tailored service offerings - no commitment, no obligation!
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