Using marketing to earn the love of your prospects can have a tremendous impact on your business. You give rise to a movement of brand evangelists and supporters who will help you grow.
From producing a stellar marketing offer, through promoting it on your channels, to measuring its impact, this ebook will teach you how to piece together the main components of a holistic marketing campaign.
Most importantly, you know how to make each of these components valuable, consistent and timely--all prerequisites for creating marketing that your prospects will love.
By reading this ebook you'll learn:
Any B2B marketer who is:
a) ...considering implementing a programme of inbound marketing or content marketing and is looking for help getting started.
b) ...in need of some material to help convince internal stakeholders of the value of a new approach.
c) ...aware that something in the B2B marketing approach needs to change, but is unsure of what or how.