HubSpot is an all-in-one marketing and sales platform, designed to assist you with marketing automation and sales automation processes, from social media marketing and content management to analytics and reporting, search engine optimisation and email marketing.
In today’s fast paced world, truly effective marketing and sales activity needs to be completely aligned to incorporate a clear set of methods and channels to attract, track, manage, qualify and nurture your leads. The buyers of today (your prospects) have more channels than ever - social and traditional - through which they can interact with your business. However, the mistake is to think that these channels only operate individually, when in fact they are all part of a whole, larger process.
To create a marketing and sales methodology that actually works, alignment across all marketing and sales channels is key to a consistent and successful approach.
HubSpot is a platform that enables you to maximise and refine your marketing and sales activity, using Inbound Marketing to generate more leads and sales through your website. While simple and straightforward, it also houses some powerful analytical options and advanced tools to help you create more sophisticated campaigns.
In addition, HubSpot can be integrated alongside your existing CRM platform, such as: Salesforce, SugarCRM, Microsoft Dynamics and many others - providing you with a comprehensive set of tools to assess, manage and rectify your business’ marketing and sales activities.
At The B2B Marketing Lab, we have been working with HubSpot for more than five years, and we understand all its intricacies, meaning we can help you design and construct a marketing and sales programme that will generate you leads, increase the profile of your business and will deliver exceptional revenue growth. HubSpot gets you noticed and tracks those people who notice you. It puts you in a position to be actively found by prospects on the web, providing the mechanisms that will get you found and then for searchers to identify themselves as prospects.
Also, did we mention that The B2B Marketing Lab is the first and only HubSpot Diamond Partner in the UK? We’re also the most accredited Partner in London (also in the UK), with more people who have undertaken more HubSpot accreditations than anyone else in the London area (and the UK)! That means more certified HubSpot scientists and experts than anyone else.
We’ve built our understanding of the HubSpot platform and the inbound methodology over more than five years, to the point where we can provide exceptional insights, consultancy, training and support to anyone that needs HubSpot.
And our team members are Inbound Marketing professionals, who are well-versed in marketing automation software platforms. This allows us to provide independent guidance and advice. And we understand the best way to help you to get the most out of your Inbound Marketing platform. But we’ll sell you HubSpot because we use it and we think it's head and shoulders better than anything else out in the marketing automation world, including Pardot, Eloqua, Marketo or Click Dimensions.
Complete the form on the right-hand side to book a free consultation with one of our HubSpot Account Managers. During this consultation we will discuss your current marketing set-up, as well as looking at how you are planning to implement HubSpot. No commitment. No obligation. Just a 30 minute free consultation and a chance for you to ask questions.
If you onboard HubSpot directly with HubSpot support, the cost of the implementation ranges from £420 to £3,500 based on HubSpot package you'll be using and level of service you require.
The B2B Marketing Lab offers HubSpot onboarding and setup for the same price, but with additional face-to-face support, knowledge and guidance.
The HubSpot onboarding process is very product focused and homework orientated, all support is provided via telephone or webinar training. The B2BML team of HubSpot experts provide on-site support wherever required and constant online back up and problem solving.
We know what actually works and doesn't work in a practical environment as well as being able to provide content creation, design & layout and Marketing campaign best practice guidance.
Depending on the size of the portal you are implementing, and the complexity of your setup, onboarding HubSpot usually takes 3 months or less.
Our usual recommendation is to implement the software and build your programme plan over a 3 month period, we would then recommend an ongoing optimisation and improvement programme to run over the following 9 months to ensure you are getting the absolute best from your platform and campaigns with all of your costs spread equally over a 12 month period.
As part of our onboarding services, we'll provide you with a bespoke, detailed Gantt chart planner which outlines every task that needs to be completed mapped against expected time frames. We share this with you and update on a frequent basis to ensure the programme is on track.
Experienced HubSpot partners are aware of the programme pitfalls and likely stalling points of the onboarding process so can help to simplify and speed up the process.
For more information on this, download our eBook 'Five Reasons to use a HubSpot Platinum Partner' now.
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