Your website is failing. It’s not attracting enough leads, it’s not optimised, the design is dated and your content isn’t being interacted with.
And those are just the problems your boss has highlighted.
Your website is in a position where it’s proving to be incredibly unsatisfactory on all fronts, and your business has realised that the only possible solution is a complete website re-design.
You want a dynamic new website, which is fully-functioning, mobile responsive, lead generating, modern, secure and high-impact, but you don’t want to wait for six months whilst everything is rewritten, re-designed and reinvented!
You want a website that grows continuously as you do – that operates and functions as a lead generating part of your business and appeals to your prospects with relevant, useful information.
You need: Growth-Driven Design.
Growth-Driven Design is all about a streamlined website redevelopment process, where you identify and launch with your highest value pages and then gradually build your website in increments. Rather than as you go along, you launch your new website in the minimum practical amount of time, typically twelve weeks and then develop the website on a monthly/quarterly basis.
You utilise the user-data you acquire, to make adaptations and revisions as you move forward, to refine and enlarge the website and to continue to improve the user-experience.
With a Growth-Driven Design approach, your website, your ‘shop-front’, is no longer a static set of webpages, but is rather a dynamic, expanding prospect orientated environment, that grows with you and your business.
A well implemented process of Growth-Driven Design will deliver you a website which will generate high-quality leads on an ongoing basis with a growing volume of content improving your website’s domain authority and with it your ability to be found by organic search.
In addition it will allow you to budget on a monthly basis rather than a single one-off lump sum payment. While traditional website redesign is focused on rebuilding the entirety of your website over a long, unknown period of time, with Growth-Driven Design can have you a fully-functioning and far more effective website in potentially three months.
Website refreshes are frequently large, long and painful processes. Growth-Driven Design speeds up the whole process ensuring you have a fresh, clean and relevant website launched and ready to go as quickly as possible.
Long website builds often means your old, underperforming website stays live for much longer than you'd like, seriously hindering your lead generation.
The Growth-Driven Design approach gets your website live and generating leads, sooner.
Instead of a large, clunky and infrequently updated website, you have a website that is based on continuous improvement - and you’ll continually update it with relevant content and services depending on what your customers are interested in.
With a Growth-Driven Design approach, you launch with your highest value pages, the ones which bring you traffic. Knowing this, you can create content around those pages that will enable you to generate more leads.