The world of Inbound has changed significantly since the movement was started by Brian Halligan and Dharmesh Shah back in 2006.
The world of the 'sales funnel' is being replaced the 'customer flywheel' and Inbound Marketing now includes Inbound Sales, Inbound Services and Inbound PR.
This short afternoon event provides a unique opportunity to hear an update from Brian Halligan, CEO of HubSpot and to understand the latest thinking about how Inbound is helping thousands of businesses across the world to grow, build and excel at customer service and satisfaction.
Come and join us for free and hear some of the smartest marketing thinking and advice for one afternoon only in central London this June.
Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a venture partner at Longworth Ventures and a VP of Sales at Groove Networks, which was later acquired by Microsoft. He has authored two books, Marketing Lessons from the Grateful Dead and Inbound Marketing: Get Found Using Google, Social Media, and Blogs which he co-wrote with Dharmesh Shah.
Verity helped launch The B2B Marketing Lab five years ago and has grown with the business to become the Managing Director. Verity oversees strategy on all client accounts at The B2B Marketing Lab and also heads up our HubSpot consulting team, spending much of her time with clients assisting them with bespoke consultancy on everything from HubSpot implementations to effective Inbound Marketing campaigns.
Daryn Smith is the co-founder of CRM and CX agency, Mpull. He has been instrumental in building the agency, attracting global customers with his clear focus on creating and sustaining customer confidence. With a background in both computer science and marketing, Daryn is a driving force behind the accelerating intersection of technology and marketing.
Guy has worked in market research for the last 27 years having previously worked in banking, education and publishing. During his career Guy has worked with a wide range of clients from a variety of sectors and is equally happy working in business to business and consumer markets. His key passion however is working with companies to ensure that insight facilitates change and defines the way they execute activities, initiatives and strategies.
Come and register with our team and spend some time in the wonderful garden room at the SCI.
Verity Dearsley, Managing Director at The B2B Marketing Lab, will be introducing the event and presenting on the most recent marketing, sales and customer service trends we've seen as an agency.
Daryn Smith, Co-Founder of MPULL, will be providing some integration case studies using the HubSpot tool, explaining how using the wider HubSpot connect ecosystem can transform your business growth.
Guy Washer, Consulting Director at The B2B Marketing Lab will focus on developing and using personas – not stereotypes - that provide structure and direction for inbound marketing strategies.
HubSpot CEO, Brian Halligan, will be joined by Bob Dearsley from The B2B Marketing Lab on stage for a fireside chat about all things Inbound, HubSpot, and what's next in marketing.
This is your time to ask Verity, Brian or Daryn any questions at all!
We will finish the speaking slots at 5.45pm and continue with drinks and networking before closing the event at 6.30pm.