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    CONTENT MARKETING  PLANNING

    "I want help with preparing and planning my content programme, as well as buyer persona workshops, before I start on my Inbound Marketing strategy."

     

    How do I best plan my content strategy?

    You have realised that it’s time to start thinking about the kind of content you want to produce and for whom, but you’re not sure where to start.

    You’re in the midst of implementing a new HubSpot marketing automation platform to help you scale up your sales and marketing activity.

    But there’s a problem; you’re not sure just who you should be marketing to - or the kind of content you should be producing to attract your ideal customer.

    Also, you’ve realised that in today’s world, with the abundance of information, services and products online, it becomes particularly difficult for you to get your message out and drive people to your website.

    Therefore, you want help in preparing and developing a comprehensive content marketing plan, which enables you to determine what content you should be producing, as well as in-depth workshops to build buyer personas, so you know who you should be marketing to.

    And you want to develop all of this before you start working on your inbound marketing strategy.

    How can a content marketing plan and buyer persona workshop help you?

     

    PRODUCE QUALITY, RELEVANT CONTENT

    Without a thorough content marketing plan, you won’t know what kind of content you should be producing or what’s relevant in your industry at the moment!

    IDENTIFY YOUR BUYER PERSONAS

    By establishing your buyer personas, you have a clear idea of just who you should be creating content for, as well as how to address their specific pain points.

    BUILD A STRUCTURED PLAN OF ACTION

    Writing content is one thing, but having a clear idea of what you’re producing, when you’re producing it and for whom, will enable you to successfully execute your Inbound Marketing programme.

    CONSISTENT CONTENT

    A key fundamental in establishing your business’ presence online is always being part of the conversation. A content plan allows you to have a comprehensive schedule of relevant content to ensure you can always be seen and heard by your prospects.

    How can I learn more?

     

    1. Read

     

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    2. Success Story

     

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    3. Blog

     

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    4. Watch our Account Director