A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognise your browser. Cookies may store user preferences and other information.
Cookies provide a convenience feature to save you time, or tell the web server that you have returned to a specific page. For example, if you personalise pages on our website, a cookie helps us to recall your specific information on subsequent visits. When you return to the same website, the information you previously provided can be retrieved, so you can easily use the customised features.
Cookies set by the website owner (in this case, B2BML) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our websites to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our websites. For example, B2BML keeps track of the Websites and pages you visit, in order to determine what portion of the B2BML website is the most popular or most used. This data is used to deliver customised content and promotions within the B2BML website to visitors whose behaviour indicates that they are interested in a particular subject area. Third parties serve cookies through our websites for advertising, analytics and other purposes. This is described in more detail below.
The specific types of first and third party cookies served through our websites and the purposes they perform. For a list of the cookies used by B2BML and our HubSpot hosted website, see this page. These cookies include:
You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided below.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com. You may opt out by clicking here: http://preferences.truste.com/ (or if located in the European Union, by clicking here: http://www.youronlinechoices.eu/). Please note this does not opt you out of being served advertising. You will continue to receive generic advertisments.
Essential website cookies: Because these cookies are strictly necessary to deliver the websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described above.
B2BML uses web beacons alone or in conjunction with cookies to compile information about visitors’ usage of our websites and interaction with emails from B2BML. Web beacons are clear electronic images that can recognise certain types of information on your computer, such as cookies, when you viewed a particular site tied to the web beacon. For example, B2BML may place web beacons in marketing emails that notify B2BML when you click on a link in the email that directs you to one of Sites. B2BML uses web beacons to operate and improve its sites and email communications.
The Adobe Flash Player (and similar applications) use technology to remember settings, preferences and usage similar to browser cookies but these are managed through a different interface than the one provided by your Web browser. This technology creates locally stored objects that are often referred to as "Flash cookies." B2BML does not use Flash cookies. You may access your Flash management tools from Adobe's web site directly here.
Third parties may serve cookies on your computer or mobile device to serve advertising through our websites. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.