HUBSPOT ONBOARDING

SUCCESS STORY

Inbound Marketing Strategy for Velocity

 

Prior to engaging with the B2B Marketing Lab, Velocity were having trouble with their lead generation, nurturing and conversion – they wanted to stand out from the crowd. Unlike your average IT outsourcing company, Velocity are all about innovation and doing things differently – therefore they wanted their ethos to resonate throughout its marketing activities.

The team wanted a website that could support a sales lead generation campaign, raise the awareness of its business throughout the UK business press, and develop its spokespeople as thought leaders.

The B2B Marketing Lab supported Velocity in developing a fully integrated inbound marketing strategy, which encompassed PR, social media, email marketing, SEO and content generation. In addition, we designed a lead generation engine to attract, nurture and convert visitors arriving on the Velocity website, as well as increasing its overall brand awareness in the UK through thought leadership, press coverage and case studies.

Through supporting Velocity, The B2B Marketing Lab has helped them to:

  • Create fantastic content which clearly reflected the Velocity brand
  • Transform its website into a lead generating machine
  • Migrate its website completely into the HubSpot CMS platform

About Velocity

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Velocity is a specialist IT transformation consultancy with a diverse team of expert management, technology and IT consultants. Its team is comprised of specialists who have decades of real-world experience in designing, delivering and managing complex IT transformation programs.

The Challenges

Velocity understood that in order to establish themselves from the crowd, they needed to raise brand awareness about its business through social media and engagement. Its team also required a comprehensive platform capable of helping them generate, track, nurture and convert the leads that interacted with its website. 

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250+

NEW CONTACTS GENERATED

400%

INCREASE IN WEB TRAFFIC

5

NEW DOWNLOADABLE ASSETS

1

NEW FULLY OPTIMIZED WEBSITE

What Did We Do?

The Solution

WEBSITE OPTIMIZATION & REDESIGN

The B2B Marketing Lab redesigned the website using the HubSpot COS (Content Optimisation Software) which allowed for the capture, monitoring and nurturing of leads generated via its website. This enabled Velocity to have a complete overview of its sales processes and which pages were performing to an optimal standard. Then, website pages were renewed and then improved in line with Velocity’s envisioning.

 

Click here to find out more about our SEO services:

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CONTENT MARKETING

In order to increase brand awareness and brand authority, The B2B Marketing Lab created new, enthralling content in line with the inbound methodology which supported Velocity’s company ethos and could be hosted on its website. This enabled them to pull in more traffic and establish themselves as a thought leader.

Click here to find out more about our content marketing services:

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Client Reviews

What People Say

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"I thoroughly enjoy working with The B2B Marketing Lab, they are extremely responsive, multi- skilled and flexible in their approach - providing assistance and guidance whenever needed. Their knowledge of B2B Marketing is a great asset to our own marketing activity."

Gareth Weaver

Digital Designer, Blue Group
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"B2BML were engaged to work with us with implementing HubSpot on our website and I am delighted with their team and they way in which they work. They are extremely organised and process driven."

Ian Guest

Head of Marketing, Modality Systems
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"The B2BML team is approachable, responsive and professional. They help us to develop the strategy and implementation of our ongoing Marketing campaigns. This multi-disciplined team has a very broad range of skills and knowledge that we are able to tap into as needed."

Megan Walker

Marketing Manager, Bond International Software

“ This should be the review of your product from your client side. All the reviews which are used here should be positive. There should not inlcude any negative reviews. “

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