HUBSPOT ONBOARDING

SUCCESS STORY

Inbound lead generation for Blue Group

Blue Group, the coalition of two Marketing Solution Providers, deliver world class data-driven marketing products and services to organisations across the globe. Working with their marketing team, we have successfully implemented a fully integrated inbound marketing strategy that includes creating valuable content that their prospects and customers want to read and share with their friends, colleagues and co-workers.

The B2B Marketing Lab has helped Blue Group to:

  • Fully implement HubSpot as a lead generation engine across three websites.
  • Create over 182,000 words of written content.
  • Create 755 leads for their sales team over 17 months with an average sales value of £100,000+ per annum.

About Blue Group

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Blue Group Inc help businesses across the world to understand their customer data. They provide marketing analytics, campaign management and customer insight solutions for 400+ clients and are a collection of some of the most skilled and experienced data-driven marketing experts on the planet by combining the expertise of two Marketing Solution Providers – Blue Sheep and BlueVenn.

The Challenges

Blue Group required a complete review of their current website set-up, including editing where necessary. The organisation also needed help with deploying HubSpot’s software and integrating it with the website. A lead generation engine had to be built that was capable of attracting, nurturing and converting visitors to the Blue Sheep website.

 

We helped Blue Group to develop a fully integrated marketing strategy involving:

  • HubSpot Support, Social Media and content generation.
  • Build a lead generation engine that attracts, nurtures and converts visitors to the Blue Sheep website
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755

LEADS GENERATED

£ 100,000

AVERAGE ANNUAL SALES VOLUME PER LEAD

182,000

WORDS OF WRITTEN CONTENT

2385

SOCIAL POSTS

What Did We Do?

The Solutions

QUALITY CONTENT GENERATION

The B2B Marketing Lab devised a strategy using HubSpot which focused on quality content generation and effective social media promotion. This involved creating informative and useful blogs along with downloadable content which were used to capture, monitor and nurture leads generated via the website.

Click here to find out more about our content marketing services:

Read More 

 

 

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SOCIAL MEDIA PROMOTION

Blue Group was then promoted on a variety of social media channels and platforms.

Click here to find out more about our social media marketing services:

Read More

 

 

Client Reviews

What People Say

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"I thoroughly enjoy working with The B2B Marketing Lab, they are extremely responsive, multi- skilled and flexible in their approach - providing assistance and guidance whenever needed. Their knowledge of B2B Marketing is a great asset to our own marketing activity."

Gareth Weaver

Digital Designer, Blue Group
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"B2BML were engaged to work with us with implementing HubSpot on our website and I am delighted with their team and they way in which they work. They are extremely organised and process driven."

Ian Guest

Head of Marketing, Modality Systems
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"The B2BML team is approachable, responsive and professional. They help us to develop the strategy and implementation of our ongoing Marketing campaigns. This multi-disciplined team has a very broad range of skills and knowledge that we are able to tap into as needed."

Megan Walker

Marketing Manager, Bond International Software

“ This should be the review of your product from your client side. All the reviews which are used here should be positive. There should not inlcude any negative reviews. “

Client Name

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