It is hard to view HubSpot’s recent rise in the world of B2B Marketing automation without having to tip your cap in gratification. Even going public on the NYSE at the end of 2014 has not slowed its growth, with three consecutive successful quarters to date. Their success is down to many things – but one thing that keeps cropping up is that HubSpot uses HubSpot for its growth and marketing strategies. They eat their own dog food on a daily basis and right now it must taste pretty good!
The HubSpot development team must have an unquenchable thirst for improving the software as updates and new integrations are being released on a regular basis. Looking back to 2013 when we became a HubSpot Gold Partner, the interface is as accessible as ever, but there are new features being added all the time! Now a HubSpot Platinum partner, we developed our classroom-based London HubSpot Training Course to keep our customers up to date with the latest tools, tips and tricks, so that as new updates roll out you know can start maximising on the benefits of these new tools straight away.
Early days of Inbound Marketing
In the early days of our Inbound Marketing Campaigns using HubSpot, we found ourselves facing two regular scenarios with our clients…
- We were spending a lot of time coaching Marketing Managers through the portal, as they didn’t perhaps have the confidence to wade in and start working with the software straight away. For example, this could involve demonstrating how to create basic templates, integrate social media channels, build workflows, create segmented lists etc.
- We were spending a lot of time fixing problems that were the result of enthusiastic Marketing Managers using the portal without fully appreciating to what extent they were changing their website or other integrated software. For example, this could be correcting webpages that had not published as planned, unpicking list criteria because they had excluded half of a database without knowing or trying to figure out why contact information was not being shared between HubSpot and a designated CRM.
In the end we took our most popular problem and created our training course. This is not to say that HubSpot doesn’t provide training or support. Absolutely they do! The HubSpot Academy is extensive and is packed full of videos and support material to help users get to grip with the software. However, HubSpot does not currently run classroom based training in the UK.
With years of experience in implementing HubSpot portals, reviewing portals and providing consultation on portals that aren't quite making the most of the HubSpot investment, we understand the importance of having classroom based training where users can follow a set course to learn the basics of what HubSpot can do. Whether you’re an existing HubSpot user or a new customer – as long as you have access to your own HubSpot marketing portal then our training course will be of benefit.
We run monthly training courses so that people can plan ahead and you can find out more about what the course involves by registering your interest.
Being part of the Inbound revolution in the UK is an exciting time and the HubSpot journey and software promises to continue to allow marketers to do more and more with their lead generation. Make sure you don’t miss out and keep up with the latest developments!
Find out more about the B2B Marketing Lab's HubSpot Training.