B2BML News

B2B Inbound Marketing Masterclasses at the B2B Marketing Expo

By B2B Marketing Lab Newsroom

B2B Inbound marketing masterclass

Visit The B2B Marketing Lab: Stands B120 and B130.

We are excited to announce our participation at the UK’s leading marketing exhibition and conference, The B2B Marketing Expo, taking place on March 28th and 29th 2017 at ExCeL London. Over the two days, we’re not only exhibiting at the event, but we will also be delivering 13 Inbound Marketing Masterclasses - designed to help you to understand how Inbound Marketing and marketing automation can empower your business and improve its lead generation.

Our masterclass sessions will be headed up by our CEO, Chief Scientist, and Inbound Marketing and PR Expert, Bob Dearsley (author of ‘All That PR & Marketing Bollox’), along with HubSpot and Inbound Marketing expert, Verity Dearsley (Managing Director of The B2B Marketing Lab). These masterclasses will provide a series of no-nonsense, simple, highly informative and interactive professional guidance on Inbound Marketing. They will provide you with the necessary information you need to determine whether you are ready for Inbound Marketing, how you can launch and deploy an Inbound Marketing programme, and what marketing automation platform is right for your business.

As a HubSpot Diamond Partner, we help B2B organisations to develop comprehensive Inbound Marketing campaigns and manage their HubSpot activities. Our services are orientated around helping our clients to rapidly increase their lead generation and sales activities through highly-effective Inbound Marketing methods. We provide support and consultancy on lead generation, content marketing, lead nurturing, website design & build, and demand generation services.

Premier B2B Marketing Event

The expo itself will feature keynote speakers from Salesforce, IBM, Google, HubSpot, LinkedIn and others, as well as high-level masterclasses in the areas of SEO, digital PR, content creation, lead generation and marketing automation to help you to enhance your digital marketing.

And, with over 140 seminars, 200 suppliers, live podcasts, panel sessions, and great networking opportunities, the B2B Marketing Expo is being billed as the premier event for B2B marketing and sales professionals.

Come and visit our team on Stands B120 and B130, and learn how Inbound Marketing can help you to achieve some of these astounding feats:

  • 93% of companies using Inbound Marketing increase lead generation - and 83.9% of companies using Inbound Marketing increase leads within seven months! (HubSpot)

  • 34% of companies using Inbound Marketing increase their traffic, and 40% of these increase it by at least 75% (HubSpot)

  • 2% of companies using Inbound Marketing increase their lead-to-sale conversion rate (HubSpot)

  • Inbound organisations are 4x as likely to be effective (State of Inbound 2016)

  • Inbound leads cost 61% less than outbound leads on average - saving your business a significant amount of costs! (HubSpot)

  • Properly executed Inbound Marketing is 10x more effective for lead conversion than outbound (Invesp)

  • Regardless of marketing budget, companies are 3x as likely to see a higher ROI on Inbound Marketing campaigns than on outbound (State of Inbound Marketing 2015)

Evidently, Inbound Marketing does work - and if you want to scale up your business’ or organisation’s marketing activity, please come visit us, as it is an amazing opportunity to discuss Inbound Marketing, your business’ lead generation activity, how to improve it, and the wider digital marketing industry.

Did we mention that it’s free to attend?

We look forward to seeing you there!

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If you require HubSpot support or help with your Inbound Marketing Strategy, download our free eBook, Five Reasons to Use a HubSpot Platinum Partner and discover how we can help your business. 

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by B2B Marketing Lab Newsroom

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