HubSpot Inbound Marketing

HubSpot's latest product updates - an exclusive interview with JD Sherman

By B2B Marketing Lab Newsroom

“Customers today can’t wait to talk about the businesses they love.”

In this exclusive interview, JD Sherman, Chief Operating Officer at HubSpot, talks about the latest HubSpot product updates from the INBOUND 18 conference, including how the HubSpot product has adapted to meet the needs of small, medium and large business enterprises and how businesses can “grow better”.

In this day and age, word of mouth is much more powerful than a business’ marketing material or the voice of a salesperson.

Nowadays, customers are much more likely to rely on customer reviews, referrals and word of mouth when making purchase decisions.

With this in mind, businesses need to alter their approach to marketing, sales and customer service and ensure that not only are their activities unified – but also focused entirely on helping the customer to achieve success.

“The way people work, shop and buy continues to evolve.”

Modern businesses have an opportunity to rapidly scale and grow by using such an approach – and to support those businesses, HubSpot has developed a suite of products applicable to small, medium and large business enterprises, designed to help them spin the flywheel and grow their business.

“It’s all about extending the Inbound Marketing methodology across every aspect of the customer experience and building the business around delighting customers.

HubSpot has invested heavily in its in products, expanding every HubSpot package (from its Starter edition to its Enterprise package) to provide businesses – of every size – the tools they need to grow and succeed in the digital era.

It's not just about growing – it’s about growing better.


by B2B Marketing Lab Newsroom

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