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    Optimising your content is absolutely key to content marketing success. With so many companies fighting to earn the attention of your target audience, being found online has never been more important. 

    However, as well as optimising your content so that it can be found via search engines, you also need to ensure that your content is optimised for the user experience, so the reader can digest the content effectively. 

    Emma Clark, Senior Account Manager at B2BML provides some great best practices around optimising your content and blogs within the HubSpot tool.