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    Creating pop-up forms in HubSpot sounds straight forward, but there are lots of different options to choose from and it's worth understanding the impact they may have on your user experience. 

    The form styling, position on the page, which pages it appears on and the behaviour that triggers the pop up form can be crucial to its success. 

    Emma Clark, Senior Account Manager at B2BML provides some great best practices for building pop-up forms using the HubSpot tool in the following video: 

     

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