B2BML News

The B2B Marketing Lab in the press! – Are you a 'Savvy Marketeer'?

By B2B Marketing Lab Newsroom

The wise marketer logo

The B2B Marketing Lab has featured on UK-based publication for marketing professionals, The Wise Marketer.

Bob Dearsley, our Chief Scientist, has written an article that explains what makes a marketer better than another, not just in terms of performance, but also in terms of return on investment and overall value to the business – a concept we have called “Savvy Marketing”. 

Bob’s article also includes a Spotter’s Guide for marketers to identify and therefore emulate their savvy peers.

In order to read the full article on The Wise Marketer, just click here

by B2B Marketing Lab Newsroom

Let Us Know What You Thought about this Post.

Put your Comment Below.

Related Posts:

B2BML News
 December 7, 2017

The perfect Christmas gifts for marketers in 2017

Inbound Marketing HubSpot B2BML News
 November 23, 2017

GDPR FAQ - all the answers you need

B2BML News HubSpot
 October 4, 2017

GDPR – A challenge and opportunity for digital mar...