The spilt chemicals have been mopped up and the smoke from our ‘testing phase’ is starting to dissipate! This can mean only one thing… today we are very excited to announce the official launch of The B2B Marketing Lab. The big green button has been pushed and we are now sitting in our sparkly new offices on Lavington Street, Central London, ready to get cracking with all of your B2B PR and Marketing needs!
Launched against a backdrop of rapidly evolving B2B PR and Marketing it is safe to say that ‘traditional’ outbound marketing tactics such as telemarketing and direct mail no longer cut it! With the Direct Marketing Association announcing this year that direct mail response rates have dropped 25% over the last nine years, surely it is time to buck the trend and try a slightly more innovative and inbound approach?
The B2B Marketing Lab has therefore been launched to help B2B companies – predominantly in the professional services and technology sectors, in addition to channel-led organisations and start-ups – to take advantage of the rising trend and higher effectiveness of inbound marketing and execute sales-focused marketing campaigns that are guaranteed to generate sales enquiries.
Because of the inherent need for high-quality content in order to power inbound marketing campaigns, we draw upon the 20 years of content marketing, PR and media outreach experience of our sister company ITPR and add in SEO, social media, web development, email marketing, marketing automation software deployment and lead nurturing services to build our integrated B2B marketing campaigns – so what are you waiting for?